Essay on Nike Just Do It - 2850 Words

Introduction Nike, Inc. is a sporting goods and apparel company founded by Bill Bowerman and Phil Knight in 1972. Nike, being a world-wide phenomenon, has â€Å"more than 35,000 employees across six continents and in more than 160 countries around the globe. Through our suppliers, shippers, retailers and other service providers, we directly or indirectly employ nearly one million people† (Nike, Inc.). All this is done to help Nike fulfill their goal to â€Å"carry on [Bill Bowerman’s] legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders† (Nike, Inc.). Ultimately,†¦show more content†¦They designed the Nike Swoosh and found Steve Prefontaine as the first person to wear the brand name. He was a runner who â€Å"electrified the packed stands† (Nike, Inc.) and became known as t he â€Å"soul of Nike† while pushing the brand of Nike to others. Nike continued to grow larger and today covers sporting gear for every sport and type of clothing apparel. They began investing in athletes and soon had athletes of the caliber of Tiger Woods, Lance Armstrong, Michael Jordan and plenty of others. â€Å"Today, Nike continues to seek new and innovative ways to develop superior athletic products, and creative methods to communicate directly with our consumers. The company has continued to expand in new ways, including strong growth in China and a deal to become the official sponsor of the National Football League (NFL) beginning in 2012 (Nike, 2013). â€Å"The company recorded revenues of $24,128 million during the financial year ended May 2012(FY2012), an increase of 15.7% over FY2011.The net profit was $2,223 million in FY2012, an increase of 4.2% over FY2011† (NIKE Inc., 2013). Nike continues to lead the competition, with many changes and ever-evolving products, ethical issues, and struggles within its organization along the way. In the words of Mark Parker, Nikes President and CEO, â€Å"At NIKE, Inc. we run a complete offense, and it’s based on a core commitment to innovation. That’s how we stay opportunistic, serve the athlete, reward ourShow MoreR elatedNike : Just Do It?714 Words   |  3 PagesJordan Touchet Dr. Gutierrez ENGL 1301 .2023 14 September 2016 Just Do It? It is known around the world that the phrase â€Å"Just do it† is associated with Nike, a well trusted brand. In 2012, Nike had come up with a new advisement campaign â€Å"Find Your Greatness†. Nike released this campaign during the 2012 London Olympic games which could not have been the more perfect time. During this time 38% of adults and 17% of children were obese in America. (Obesity and Overweight) Through this campaign it provesRead MoreNike : Just Do It1385 Words   |  6 PagesNike: Just Do It. McDonald’s: I’m Lovin’ It. Nowadays, everything we buy has a message behind it. Advertisements are filled with motivational, emotional, and spiritual messages that provoke and inspire. In a world where advertisements are as abundant as flies and just as annoying, marketers must find a way to rekindle consumers’ interest in products. Marketers need to find a way to not just coexist with culture, but to become it. In order to become a part of culture, marketers must make advertisementsRead MoreNike Just Do It Campaign3535 Words   |  15 PagesNike â€Å"Just Do It† Campaign Meaghan Carter-Morris Valdosta State University The campaign I decided to research was the â€Å"Just Do It† campaign done by Nike. Named after the Greek goddess of victory, it is no surprise that Nike has been one of the most successful sports apparel franchises in history. The brand was born through the collaboration of Oregon track coach Bill Bowerman and Blue Ribbon Sports associate Phil Knight. Seeking a profitable career without giving up his love for sports, PhilRead MoreEssay about Physical Education, â€Å"Just Do It!† –NIKE2193 Words   |  9 PagesJoyce). An estimated 22 percent of American children under the age 18 are exposed to secondhand smoke in the home. It is estimated that 2000 American young people begin smoking each day (Shannon, Joyce). These young people are usually influenced to do so by either their peers or lack of self control. Physical education can be a major force in helping children socialize with others successfully and provide opportunities to learn positive people skills. Esp ecially during late childhood and adolescenceRead MoreNike Ad Campaign Analysis1272 Words   |  6 PagesNike Advertisement Analysis Advertisements have been used for years to sell products. As long as there have been consumers there have been ads, although in many different media. Different companies or groups release ads to promote a certain product, idea, or brand. Nike is no exception. Nike has been a leading brand in sports for 46 years. They are most known for their athletic shoes, but Nike manufactures all sorts of athletic apparel as well as equipment. Nike publishes many printed advertisementsRead MoreNike Ethics and Human Violations1308 Words   |  6 PagesLike other large corporations, Nike looked to expand their operations outside North America. Many companies do this because of the law and wage demands of the United States making overseas operations very appealing. Employment laws are scarce and labor is cheap in most third world countries and can be easily become targeted by giant corporations such as Nike. In the beginning, Nike probably selected countries like Indonesia and Vietnam because of the vast poverty level and wage demand given theRead MorePersuasive Speech For Nike840 Words   |  4 Pagesthe slogan that stands out to me happens to be Nikes,  ¨Just do it. ¨ In a commercial aired on the 25th anniversary of the slogan, the theme is to  ¨Just do it ¨ even if the odds are in favor of your opponent. The 90-second commercial begins by picturing average athletes who are pressured to go to the next level and perform with professional athletes, it ends with one of the best athletes of all time, LeBron James dunking a basketball. Nike does an effective job of advertising its products by usingRead MoreNike And New Balance : Nike937 Words   |  4 PagesNike and New Balance Introduction Nike and New Balance both are companies that sell sports apparel. Nike brand is one of the most popular brands and has been around years and has the popular slogan â€Å"Just Do It†. Nike’s goal is to make products to every person by making sports apparel that will decrease injuries, enhance performance, and lastly that will feel good to wear. On the other hand, New Balance is not as popular. New Balance is still trying to become one of the top brands for sports apparelRead MoreMarketing Analysis : Nike And Nike846 Words   |  4 Pagesfan or a person that has never played a sport in their lives. When I optically discern that check logo I ken it can only be one company. That company is Nike.Now Nike is arguably one of the most recognizable clothing or sportswear companies in the world. Strangely enough out of the fifty-one plus years they don’t have their own magazine. Nike sends their business to the best outlet as far as shoes, sportswear and equipment which is Eastbay. Eastbay is most popular for being an online catalog.As farRead MoreWhy Is Nike the Biggest Training Shoe Company in the World1222 Words   |  5 Pagesbecome a basic part just about everyone s wardrobes. This is due to both the increasing numbers of people exercising and the trend towards casual apparel. One of the most popular brands in the world is Nike. Competition is strong at all levels within the industry, especially among the leaders. However, Nike has successfully differentiated from these competitors. This essay will concentrate on what makes Nike shoes standing out from the rest. Starting from making running shoes, Nike had branched out