Essay on Nike Just Do It - 2850 Words

Introduction Nike, Inc. is a sporting goods and apparel company founded by Bill Bowerman and Phil Knight in 1972. Nike, being a world-wide phenomenon, has â€Å"more than 35,000 employees across six continents and in more than 160 countries around the globe. Through our suppliers, shippers, retailers and other service providers, we directly or indirectly employ nearly one million people† (Nike, Inc.). All this is done to help Nike fulfill their goal to â€Å"carry on [Bill Bowerman’s] legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders† (Nike, Inc.). Ultimately,†¦show more content†¦They designed the Nike Swoosh and found Steve Prefontaine as the first person to wear the brand name. He was a runner who â€Å"electrified the packed stands† (Nike, Inc.) and became known as t he â€Å"soul of Nike† while pushing the brand of Nike to others. Nike continued to grow larger and today covers sporting gear for every sport and type of clothing apparel. They began investing in athletes and soon had athletes of the caliber of Tiger Woods, Lance Armstrong, Michael Jordan and plenty of others. â€Å"Today, Nike continues to seek new and innovative ways to develop superior athletic products, and creative methods to communicate directly with our consumers. The company has continued to expand in new ways, including strong growth in China and a deal to become the official sponsor of the National Football League (NFL) beginning in 2012 (Nike, 2013). â€Å"The company recorded revenues of $24,128 million during the financial year ended May 2012(FY2012), an increase of 15.7% over FY2011.The net profit was $2,223 million in FY2012, an increase of 4.2% over FY2011† (NIKE Inc., 2013). Nike continues to lead the competition, with many changes and ever-evolving products, ethical issues, and struggles within its organization along the way. In the words of Mark Parker, Nikes President and CEO, â€Å"At NIKE, Inc. we run a complete offense, and it’s based on a core commitment to innovation. That’s how we stay opportunistic, serve the athlete, reward ourShow MoreR elatedNike : Just Do It?714 Words   |  3 PagesJordan Touchet Dr. Gutierrez ENGL 1301 .2023 14 September 2016 Just Do It? It is known around the world that the phrase â€Å"Just do it† is associated with Nike, a well trusted brand. In 2012, Nike had come up with a new advisement campaign â€Å"Find Your Greatness†. Nike released this campaign during the 2012 London Olympic games which could not have been the more perfect time. During this time 38% of adults and 17% of children were obese in America. (Obesity and Overweight) Through this campaign it provesRead MoreNike : Just Do It1385 Words   |  6 PagesNike: Just Do It. McDonald’s: I’m Lovin’ It. Nowadays, everything we buy has a message behind it. Advertisements are filled with motivational, emotional, and spiritual messages that provoke and inspire. In a world where advertisements are as abundant as flies and just as annoying, marketers must find a way to rekindle consumers’ interest in products. Marketers need to find a way to not just coexist with culture, but to become it. In order to become a part of culture, marketers must make advertisementsRead MoreNike Just Do It Campaign3535 Words   |  15 PagesNike â€Å"Just Do It† Campaign Meaghan Carter-Morris Valdosta State University The campaign I decided to research was the â€Å"Just Do It† campaign done by Nike. Named after the Greek goddess of victory, it is no surprise that Nike has been one of the most successful sports apparel franchises in history. The brand was born through the collaboration of Oregon track coach Bill Bowerman and Blue Ribbon Sports associate Phil Knight. Seeking a profitable career without giving up his love for sports, PhilRead MoreEssay about Physical Education, â€Å"Just Do It!† –NIKE2193 Words   |  9 PagesJoyce). An estimated 22 percent of American children under the age 18 are exposed to secondhand smoke in the home. It is estimated that 2000 American young people begin smoking each day (Shannon, Joyce). These young people are usually influenced to do so by either their peers or lack of self control. Physical education can be a major force in helping children socialize with others successfully and provide opportunities to learn positive people skills. Esp ecially during late childhood and adolescenceRead MoreNike Ad Campaign Analysis1272 Words   |  6 PagesNike Advertisement Analysis Advertisements have been used for years to sell products. As long as there have been consumers there have been ads, although in many different media. Different companies or groups release ads to promote a certain product, idea, or brand. Nike is no exception. Nike has been a leading brand in sports for 46 years. They are most known for their athletic shoes, but Nike manufactures all sorts of athletic apparel as well as equipment. Nike publishes many printed advertisementsRead MoreNike Ethics and Human Violations1308 Words   |  6 PagesLike other large corporations, Nike looked to expand their operations outside North America. Many companies do this because of the law and wage demands of the United States making overseas operations very appealing. Employment laws are scarce and labor is cheap in most third world countries and can be easily become targeted by giant corporations such as Nike. In the beginning, Nike probably selected countries like Indonesia and Vietnam because of the vast poverty level and wage demand given theRead MorePersuasive Speech For Nike840 Words   |  4 Pagesthe slogan that stands out to me happens to be Nikes,  ¨Just do it. ¨ In a commercial aired on the 25th anniversary of the slogan, the theme is to  ¨Just do it ¨ even if the odds are in favor of your opponent. The 90-second commercial begins by picturing average athletes who are pressured to go to the next level and perform with professional athletes, it ends with one of the best athletes of all time, LeBron James dunking a basketball. Nike does an effective job of advertising its products by usingRead MoreNike And New Balance : Nike937 Words   |  4 PagesNike and New Balance Introduction Nike and New Balance both are companies that sell sports apparel. Nike brand is one of the most popular brands and has been around years and has the popular slogan â€Å"Just Do It†. Nike’s goal is to make products to every person by making sports apparel that will decrease injuries, enhance performance, and lastly that will feel good to wear. On the other hand, New Balance is not as popular. New Balance is still trying to become one of the top brands for sports apparelRead MoreMarketing Analysis : Nike And Nike846 Words   |  4 Pagesfan or a person that has never played a sport in their lives. When I optically discern that check logo I ken it can only be one company. That company is Nike.Now Nike is arguably one of the most recognizable clothing or sportswear companies in the world. Strangely enough out of the fifty-one plus years they don’t have their own magazine. Nike sends their business to the best outlet as far as shoes, sportswear and equipment which is Eastbay. Eastbay is most popular for being an online catalog.As farRead MoreWhy Is Nike the Biggest Training Shoe Company in the World1222 Words   |  5 Pagesbecome a basic part just about everyone s wardrobes. This is due to both the increasing numbers of people exercising and the trend towards casual apparel. One of the most popular brands in the world is Nike. Competition is strong at all levels within the industry, especially among the leaders. However, Nike has successfully differentiated from these competitors. This essay will concentrate on what makes Nike shoes standing out from the rest. Starting from making running shoes, Nike had branched out

Edgar Allan Poe Life and Works Essay - 2848 Words

nbsp;nbsp;nbsp;nbsp;nbsp;Edgar Allan Poe was a literary genius of his time. His works may seem eccentric but beneath the words and stories lies a solemn, alone boy whose only way of comfort and relief was through his pen. Of the critical reviews I have studied pertaining to Poe, never has such a varied difference of opinions been presented or suggested towards a writer. It is thought that his life had a major influence on his writing and by reading many of his pieces I agree with that statement. Edgar Poe was born in Boston on January 19, 1809 to actors Elisabeth Arnold Poe and David Poe Junior. Edgar had a brother Henry, who was a year older than him, and a younger sister, Rosalie. His mother and father separated a couple months†¦show more content†¦When his family returned to Richmond he was known as Edgar Poe rather then Edgar Allan to put emphasis on the fact that he was not formally adopted. Edgar adored Fanny Allan, but her constant illnesses made her less than an ideal mother. When Edgar was fourteen he became infatuated with a fellow classmate’s mother, Jane Stonard. Whenever he felt discouraged or unhappy he would visit her. He only knew her for a year when suddenly she died of tuberculosis. Edgar was notably affected by her death, and his behavior drastically changed. Conflicts arose at home which resulted in Edgar becoming sulky and ill tempered towards his family. Mr. Allan interpreted Edgar’s bad mood as a sign of †thanklessness† for all he had done for Edgar. On March 26, 1825 William Galt, the owner of the Allan’s house, died. The Allans inherited his estate, which equaled to an astounding sum of three fourths of a million dollars including the house and three land estates. Afterwards, John Allan bought a house called Moldavia, which was very impressive and appeared to more of an estate than a house. By this time, Edgar was now sixteen and a half years old. He had finished his early education and was now preparing for the university and his life. nbsp;nbsp;nbsp;nbsp;nbsp;In February of 1826, Edgar enrolled at the University of Virginia. Edgar had high ambitions in the area of languages. His courses included ancient and modern languages including the studyShow MoreRelatedThe Life and Works of Edgar Allan Poe Essay1487 Words   |  6 Pages Throughout the life of Edgar Allan Poe, he suffered many unfortunate events and endured several difficult situations. Some speculate that it was these experiences that helped to formulate the famous writing style of Edgar Allan Poe. His dark tales such as The Masque of the Red Death and The Tell-Tale Heart are horrific, and his poems such as Alone and The Raven show evidence that his life experiences influenced their dreariness. Poes story plots and his own life are undeniably related andRead MoreThe Life and Work of Edgar Allan Poe Essay550 Words   |  3 PagesEdgar Allan Poes style of writing is typical of the styles of writing during the Age of Romanticism. His poems and short stories were heavily influenced by his life experiences from a young boy to a well renowned writer. He lived his life in poverty, moving from one job to the other and from city to city, yet he is still one of the most widely read American authors today. Edgar Allan Poe was born on January 19, 1809 in Boston, Massachusetts. Poes home life was very unstable. His father, DavidRead MoreEdgar Allan Poe: His Life and Works705 Words   |  3 PagesEdgar Allan Poe was born in Massachusetts in 1809 and was orphaned by the time by the age of 2 (Fisher ix). Edgar lived with his godparents, and excelled in school but he had an irascible temper and was prone to alcoholism (Fisher vi). He first began his writing career by entering several â€Å"fiction contests† that was being held by newspapers in New England, and went on to write and publish 1 novel, and several short stories and poems (Fisher vii). He married his 14 year old cousin in 1836 and supportedRead MoreEssay about The Work and Life of Edgar Allan Poe1994 Words   |  8 PagesA bit of Edgar Allan Poes life had been molded into each piece of his work. This provided his readers and critics with a better understanding of Poes life. Poe displayed his greatest lifes achievements and his worst disappointments in a series of stories and poems created throughout his whole life. It is the goal of this research paper to reveal symbolic facts about Poe?s life and define these hidden parallels in some of his most famous works.   Ã‚  Ã‚  Ã‚  Ã‚  Edgar Allan Poe was born on January 19, 1809Read More The Life and Work of Edgar Allan Poe Essay867 Words   |  4 Pages Edgar Allan Poe was born in Boston, Massachusetts, to parents who were traveling actors. His father David Poe Jr. died probably in 1810. Elizabeth Hopkins Poe died in 1811, leaving three children. Edgar was taken into the home of a merchant from Richmond named John Allan. The remaining children were cared for by others. Poes brother William died young and sister Rosalie later became insane. At the age of five Poe could recite passages of English poetry. Later one of his teachers in Richmond said:Read MoreEdgar Allan Poe : His Life Influenced His Work1093 Words   |  5 Pages Edgar Allan Poe: How His Life Influenced His Work Edgar Allan Poe was an American author known for his works of depression and misfortune. Throughout his lifetime, Poe would never gain fame. It was only after his death that the true genius of Edgar Allan Poe was discovered. Poe frequently used his life occurrences—as terrible as they were—to influence his writings. It is through his writings that one can delve into the mind of Edgar Allan Poe and discover how his life truly was. Edgar Allan PoeRead MoreBrianna Ruiz-Vannerson. Leonard Miller. Enc1102. Feb. 231548 Words   |  7 PagesMiller ENC1102 Feb. 23 2017 The Compelling Mind of Edgar Allan Poe Through: â€Å"Lenore† and â€Å"The Raven† Throughout the life of esteemed author Edgar Allan Poe, there have been many time that this extraordinary man’s life has been turned upside down with grief. His first encounter with this wretched demon was when he was no older than three years of age. The mother who birthed him dies and his father abandons them before her death (â€Å"Edgar Allan Poe†). He then is separated from his brother and sisterRead MoreEdgar Allan Poe; Fame Inspired by a Tragic Life865 Words   |  4 Pagespoet, Edgar Allan Poe, had been plagued by grief from an early age. He was an amazing poet and author who just happened to have a darker story. Many who have studied this prestigious man feel that his works, though magnificent, were extremely dark. Some believe it was nothing more then a fancy for him to spin such gruesome tales. Others feel his work was manipulated by the misfortune of his past. These people have actually found evidence that agrees with this statement. The works of Edgar Alla n PoeRead MoreEdgar Allan Poe Research Paper1195 Words   |  5 Pagesand Comp 1 2 December 2010 Edgar Allan Poe His works and life relating to â€Å"Annabel Lee† [pic] Many poets and story writers write their stories based upon events and aspects of their life. They do this because it is so relatable and easy to write about because there is some truth in the words. Edgar Allan Poe is said to be one of these because his stories actually relate to his tragic, love stricken life. He is known to lead an overall depressing life that was full of loss and griefRead MoreAnalysis Of Edgar Allan Poe s The Raven And The Fall Of The House Of Usher 896 Words   |  4 PagesEdgar Allan Poe is an extremely well known American writer and is famous for his horrific and mysterious works such as, â€Å"The Raven† and â€Å"The Fall of the House of Usher.† Poe was born in 1809 in Boston, Massachusetts in an era that seems to have many dark and ominous writers and pieces of literature originating from that time period. Poe is said to have launched the interest in many of the detective type stories that we read from modern day writers. â€Å"In the early 1800s, romanticism was the dominant

Bead Bar Consultant Activity Free Essays

The information technology aspect is a rapidly booming industry in the present influences almost all of the relevant activities in the social and economic fields. Because of this significant influence, most of the major social and economic industries rely much to the value of information and the effects of their exchange in the operations of each respective organization. However, because of the dependence of most economic and social transactions to the value of information, several risk issues are now being considered influential and significant to the information operations. We will write a custom essay sample on Bead Bar Consultant Activity or any similar topic only for you Order Now Included in this aspect are the security threats imposed by (1) poorly written software or improperly configured systems, (2) computer viruses and worms, (3) external breaches, and (4) internal breaches. The first issue posts some significant threat because poorly written or configured software are more vulnerable to breach attack and viruses. Aside from this, poorly made softwares are also likely to become unstable and unreliable for actual use because of the negative characteristics that are likely to have been overlooked in the use of the system. Computer viruses and worms on the other hand tend to alter the normal processes in the information system causing significant leaks or instability in the operations. External and internal breaches are both threats on the literal means as they manifest unauthorized access to the informations though they vary only from the nature of the source. 2. Develop a security awareness-training plan for employees and franchisees. Knowing the significant threats to information security is an important aspect in the development of a security awareness plan for each organization. In general, the plan must be able to address each of the known threats including anticipation, development of a defense, and the prevention of future occurrences. The security awareness plan must classify mainly into two approaches namely the information protection and the physical security plan. The first encompassed the protection of the information through firewalls and security system, the protection of the storage facilities, and the access of these informations. The physical security must encompassed the actual factors involve in the protection such as the people involved in the information and others. The security plan must mainly anticipate the threat through developing a protection against known breach and virus infection, scrutinize and identify the access, prevent any unauthorized connection, and report the possibilities of leaks and the cases of intrusion. Most importantly in the security plan is the constant update, regular development and the close monitoring of the protection system to ensure its effectiveness and reliability against the threats to the information system. 3. Which Internet-based data backup plans should be used? Part of the security plan, which the organization itself must consider critically, is the aspect of recovery and backup for any intrusion disaster to their information system. Included in this concern is the backup system of the information system and operation of the organization, which is significant for their recovery process. Some of the common approaches to address this need are establishing a security partner to act as a storage facility of the backup data of the organization. These security partners are commonly internet-based serving as the primary data backup plan of most organization for situation of critical intrusion, infection or breach. The development of the internet-based data backup plan must also be extensive as they are similarly critically to the security plan. Several issues and aspects must be satisfied in this data backup plan such as their protection in terms of alteration, tampering or intrusion, isolation, and the constant update of the backup solution. How to cite Bead Bar Consultant Activity, Papers

Nuclear Waste Disposal free essay sample

How the Concerned Public is Involved in Decision Making Thesis Statement: Nuclear waste disposal is a complex process and it requires the cooperation from the public sector to aid the government and the scientists in order to ensure safe and successful nuclear waste disposal programs. I. Nuclear Waste Disposal: The Players and the Challenge A. DOE responsible for disposal B. Other entities concerned (public) C. Problems concerning waste disposal (toxicity, costs, technical difficulties etc) D. The major issues: lack of good communication between public and officials II. The Challenges of Nuclear Waste Transportation A. Volume and Radiation B. Costs C. Public fear and opposition D. Scientists vs. People III. Some Solutions: Integrating the People A. Scientists + People B. Some people (immigrants, children) might require specialized communication efforts in order to gain their participation C. Integrating professionals who can better understand the situation and the problems Nuclear Waste Disposal: The Players and the Challenge The department that is responsible for the nuclear waste disposal is the U. We will write a custom essay sample on Nuclear Waste Disposal or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page S. Department of Energy (DOE). This department has to face certain very complex decisions about how and where to dispose the waste. The transportation of these hazardous materials is also very important and DOE has to come up with the best and safest possible techniques in order to do so. The citizens of the United States are also very concerned when it comes to the disposal of nuclear waste (Riley et al 1993). The most commonly perceived problem about nuclear waste is that it is extremely toxic and hazardous. People are always concerned about being contaminated. Another cleanup issue that is important is that the waste is in very large volumes and this makes its transportation very difficult. There are also very large-scale implications of the potential severe human and environmental impacts that nuclear waste can have on our soil. Disposal of nuclear waste also requires a lot of technical expertise and is a very complex process and this adds to the problems. In addition, this is a relatively new thing and there is lack of experience on the part of the people who manage nuclear waste disposal. Also involved in nuclear waste management is â€Å"a legacy of secrecy, staggering costs, a history of inequitable practices, and a jumble of intricate federal and state regulations† (Drew et al 263). The inclusion of the many decision-making entities also makes this problem more complex. These entities include â€Å"tribal, state, and local government agencies; regulators; citizen groups; and contractors† (Drew et al 263). Both the complexities of the process itself as well as the large number of decision makers involved makes nuclear waste disposal a very complex problem. It requires the cooperation from all these entities to ensure a safe and successful nuclear waste disposal programs. This article shall discuss the various ways in which everyone, including the DOE, can come together and help reach a solution that is beneficial to everyone. For the purpose of this paper, we shall consider the term ‘stakeholders. ’ This term is defined as the people who are interested in or are affected by the U. S. DOE cleanup. Citizen groups, DOE managers and contractors, regulators, the state and local governments, and the general public are all included as ‘stakeholders’. The tribal people feel that they are a separate part and thus they are referred to as being outside the definition of ‘stakeholders. ’ They shall be referred to as the ‘tribes’. Some of the questions that have to be asked in this scenario include: â€Å"What are the major issues? Who is involved and who is absent from the discussions? What information do people need, and how can it be best presented? What tools and approaches enable stakeholders and tribes to participate in meaningful dialogue with these issues? † (Drew et al 264). The answers to these questions are extremely important as they will work to provide a framework for the improvement of the current methods and also come up with new and better ways of solving the problems. To facilitate a dialogue on this situation, the Consortium for Risk Evaluation with Stakeholder Participation (CRESP) took part in putting together three stakeholder and tribal interactions involving nuclear waste transport. It would be relevant to note that CRESP â€Å"is a national consortium of university-based researchers operating under a grant from the DOE. An important goal for CRESP is to improve the dialogue among decision makers, technical specialists, and interested and affected parties to create more sustainable, understandable, and acceptable nuclear waste transport decisions† (Drew et al 264). The results from these activities are presented in this paper and they provide some recommendations for DOE to make their facilities better. The Challenges of Nuclear Waste Transportation The clean up of the nuclear weapons production facilities is the responsibility of the DOE. There are some 140 sites in 26 states and territories (U. S. DOE 1999). The sizes of these sites vary as some of them are very large while others are small, being only a few acres. The largest site is the Idaho National Environmental Engineering Laboratory (INEEL) in southeastern Idaho, which is larger than 900 square miles. This used to be a weapon complex and has produced a very large amount of waste both in terms of volume (36 million [m. sup. 3]) and radioactivity (1 billion Ci) (U. S. DOE 1997a). The term ‘waste’ is used to denote â€Å"solids or liquids that are radioactive, hazardous or both (U. S. DOE 1997a). Waste comes in several forms, including high-level waste, transuranic waste, low-level waste, mixed low-level waste, residues from mining operations called tailings or 11e(2) by-product material, hazardous waste, and other waste† (Drew et al 265). The high-level waste usually emits a high level of radiation and it has the potential to be more toxic than usual. â€Å"low level waste† emits lesser level s of radiation but that does not mean that it is safer than the â€Å"high level waste†. This is one of the reasons for confusion about nuclear waste disposal and transportation among stakeholders and tribes. The waste first has to be stabilized by altering their physical or chemical properties, by changing the position of the waste, or by â€Å"erecting some physical or institutional barrier so that wastes are less likely to come in contact with people or the environment (examples of physical and institutional barriers are fences and deed restrictions, respectively)† (Drew et al 266). The cleanup activities cost almost about $6 billion per year (fiscal year 1992-fiscal year 2002) (U. S. DOE 2000, 2002). Sometimes it is necessary for transporting the nuclear wastes and other hazardous materials from one site to another. This is done to separate the waste from the smaller sites so that they can be closed and then used for other purposes. The Yucca Mountain, Nevada, has another special facility that is proposed for the long-term storage of high-level waste. This project is more than a decade behind schedule and may never open due to technical and political obstacles. There is a lot of intense opposition to the transportation of nuclear waste. According to many researches, the public is reported to have a very high fear of radiation risks than any other types of risk (Mills and Neuhauser, Slovic et al 1979, 1991a, 781-785, 36-39, 1603-1607). Answers from several surveys, the public also perceives that the specific problem of waste transportation is also very problematic. â€Å"A survey of Oregon residents about transporting nuclear waste using the state highway system found that public concerns about health and safety issues were high, while confidence and trust in public officials were low† (Drew et al 268). People in Idaho were found to be more concerned about the use of trucks to transport the transport nuclear waste (McBeth and Oakes 421-427). Feldman and Hanahan surveyed neighborhoods that were very close to a radioactively contaminated site and it was found that more respondents favored off-site management of wastes than on-site management, but noted that written comments indicated a concern with exporting or transferring the problem elsewhere, ensuring the careful transport of contaminated soil while avoiding contamination of additional sites through transport (1344-1352). In the early 1990s, the DOE realized that its nuclear waste cleanup strategy required a lot public involvement and it cannot proceed without letting the public in on the procedures and processes. This was a good idea but there are many technical complexities that are still considered to be a barrier for meaningful perception (Probst and Lowe; Bowman). â€Å"Many researchers and decision makers believe that average citizens simply cannot understand or discuss nuclear waste transport issues, radiation hazards, or regulatory requirements† (Drew et al 270). There have been many documented examples in which the average person have been involved in solving some highly complex and intricate issues and been able to implement some change that is meaningful. Kaplan (67-83) has documented the early history of public participation activities with DOE. He has strongly argued that the citizens are not mentally capable of handling complex situations that call for a lot of technical expertise. On the other hand, Bonano et al. (35-57) have depicted that the â€Å"stakeholders can work with experts on highly technical DOE cleanup decisions to formulate recommendations. Common to these examples is a concerted effort to provide participants with at least some degree of specialized knowledge, information, or training† (Drew et al 272). The important thing here is not the public but the scientists involved in the discourse. The scientists must try to open up their minds and think more on the lines of the nonprofessionals. They need to ask questions such as, â€Å"what information do participants need to engage in the process, who is participating currently in waste cleanup dialogues, and, perhaps more important, who is missing from the discussion? Finally, how can scientists present information in ways that foster participation? † (Drew et al 272). Involving the people to contribute effectively and productively is the key here and it is up to the scientists to clarify the road for the public intervention. After all, it is the public that fears the most and the scientists are working on new methods of safety for the public’s safe. This is why public involvement is very necessary for the DOE to come up with an effective and safe nuclear waste disposal program. What Should be Done: Some Themes and Lessons The most important thing that has come up with the discourses setup by the CRESP is that the scientists need to work with stakeholders and tribes to develop creative methods to make complex information accessible to the lay public. The scientists should educate the public about the possible hazards of radiation exposure and at the same time disallow the wrongful and ambiguous information that many people have in their heads. The most important group of people to be targeted for this kind of education would be the workers at a nuclear facility and also the people who live close by. â€Å"Toward that end, researchers should not only continue to explore creative applications but also evaluate their contributions to public participation processes† (Drew et al 280). A very few number of studies have been conducted on the relevance of the public participation with nuclear waste disposal programs and this is one area for future research. Some of the underrepresented groups of people might need some specialized communication efforts to ensure participation. These people can include the Spanish-speaking etc. The younger people should not be left out of this discourse either and they should also be made aware of the problems, solutions, and the need for their active role in the solutions. It is also very important to include technologically expert people from the stakeholders and tribes. These people are very important to target since they would be better able to understand the underlying problems that the DOE might be facing and thus they would be better able to help by giving their advice on the situations. Another important fact is that these experts can also disseminate the information to other people in nonprofessional terms and succeed where DOE has failed. It is difficult to have these people participate because they are very busy most of the times. In addition, many of these people felt that the issues that had to be discussed were not so important so that they never attended. Many people are simply not aware of or interested in the DOE cleanup because the issues are extremely complicated. Conclusion This article has discussed the various problems that the DOE faces in nuclear waste disposal and how these problems are elevated because of non-participation from the public sector. Even though many of the stakeholders and tribes are willing to participate in these issues, these people usually, believe that access to more technical information is required by them in order to make the participation effective and to make their decisions count. In order for the participation to be meaningful, it is very important that the decision process and the technical information should be as transparent as possible and it should also be accessible to the wide range of potential participants, which means everyone from the public sector. It was also noted that the people tend to engage in productive participation when they are allowed to interact with technical experts in a small group. The government and the DOE should come up with various methods by which they can involve more public participation and also get as much input from the public as possible. This would ensure that the DOE comes up with the best and safest possible program for nuclear waste disposal. The scientists and the government should work closely with the stakeholders and the tribal groups in order to develop programs that provide the technical resources needed for meaningful citizen participation in these complex decisions.